2017
Signed, dated, titled verso
Silver gelatin print in artist’s frame or mounted on aluminium
120 x 80 cm
Edition of 3 plus 2 artist’s proofs
We are constantly bombarded with messages from the media, telling us that we can only be happy under certainconditions: if we are thin, have a partner, and have a successful career. This subconsciously leads us to strive towards being someone we are not, just because that’s what other people do, just because that’s what’s widely accepted. In reality, happiness is something intimate and personal and we can all find our inner peace if only we discover what it is we really want deep down inside.
In an egotistical world, the ego that lives in each of us is the main cause of our unhappiness. The main cause of our dissatisfaction, a part of us always unfulfilled, never satisfied or content, or at least only too briefly. The ego is a judge that constantly criticizes, often in a destructive way, making us feel we are not good enough and don’t live up to expectations. It often attributes importance to things, circumstances and people for convenience, forgetting what the true values are in life. It is always the ego that holds onto the past and looks anxiously to the future, duly pulling us away from the present moment, the only real moment and opportunity for us to find happiness.
Since we were children, the media conditioned us to believe that we would struggle to achieve a sense of personal fulfillment without that specific product, drink, or object. The most commonly committed mistake is that of believing that happiness is what is described in all these messages we have grown up with. Many of us want everything immediately and effortlessly, which is practically impossible and above all unnatural. Having neither the desire nor the courage to take charge of our own lives, we inevitably end up unhappy. It is the shortest and easiest route that everyone takes and then proceeds to complain about.
We find ourselves faced with a generation of children born with a label on their foreheads and who are always dissatisfied.
The comparison is continuous and constant, with ourselves and with others. We have become the society of “doing” and “having” and we have completely forgotten about “being”. “Buying”, “picking up”, “hiring” are our only tools of comparison. It matters much more what the others think of us and how society requires us to conform, than what we really are and truly desire. Being happy is in our nature, it’s our right, but we have forgotten this.
Beauty conveys a message of rebirth and hope, and makes us understand that it takes very little to find true happiness. We just need to find ourselves. True beauty resides only in ourselves. Money and material goods, on the contrary, cannot guarantee us lasting happiness. It is an invitation to strip bare of everything and savor the present, each and every moment. Because only by changing the quality of our thoughts we can automatically transform the quality of our lives. Because, at the end of the day, life takes place in our heads. It’s our perceptions that create reality, and not the other way around. And so we need to be aware of the fact that most of the time our mind tells us lies, it deceives us. So there we are faced with making choices every single moment of our existence: either we let our thoughts govern us or we decide to control them. And this is a decision that can change your life.
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