Deserve it

Mobile, social, big data: new market trends have even infiltrated the dating industry and redefined a new concept of dating 2.0.

Relationships get off to an easy start thanks to apps such as Tinder and other social networks that make it easy to make initial contact with dozens of people. Dating has undergone a pseudo-revolution, whereby the keywords are swiping, matching, flirting and finally hooking-up. On any level, whether you are straight or LGBT, in search of your soul mate or just casual sex.

In a world in which we value first impressions so highly, in which we are used to wanting everything immediately and swiping left and right, making the first move is today easier than ever. Getting in touch with a person, being curious about them, inviting them to chat, starting to exchange increasingly racy messages. Problems arise later on, when we move into reality, as physical human beings, and the level of digital interaction diminishes.

It has been for some time now that women have enjoyed full independence, both physical and psychological. Furthermore, this emancipation has today brought also economic independence and regarding relationships.  It is no coincidence that we have seen a significant  growth in the number of single women by choice, of divorcees and women holding increasingly influential roles in the labour market. Like the dominant sex, today’s women know how to live adventurously and without a doubt can decide whether to deepen a sentimental relationship or stop at first base.

But, one thing is certain, every woman loves to be the center of attention, to have male interest revolve around her. The (so-called) “weaker sex” loves to be courted. Desire must be nourished, and be born spontaneously to in order to reach its culmination.

Deserve it is an invitation and a strong message to men who are totally self-centered about their existence, and who are only interested in the pursuit of their gratification.

For a single night or conversely as part of an ongoing relationship, not feeling like a tradable commodity or a disposable product is essential, even if only for a few hours.

Dating is an art form that we must experiment with, learn about and practice, because in any kind of interpersonal relationship, without the pleasure of discovery, there cannot be any satisfaction. If we stop to think about it, the attainment of pleasure is the greatest pleasure of all.