Deserve it

Mobile, social, big data: the new market trends also affect the dating industry and redefine a new concept of courtship 2.0.

The starting point is the ease in weaving sexual relations thanks together thanks to apps like Tinder and similar and social networks, thanks to which it is extremely easy to get in touch with dozens of people. The courtships have undergone a half-revolution in which the keywords remain matching, flirting and finally dating at any latitude, no matter whether you are straight or lgbt, looking for the soul mate or just casual sex.

In a world where we rely on the first impression and in which we are used to wanting everything immediately and swiping to the right or left, the first phase of today’s relationships is very easy. Getting in touch with a person, being intrigued, inviting her to chat, starting to exchange increasingly racy messages. Problems arise later, when we should move on to reality, to concrete bodies and less digital interactions.

For some time the woman has achieved her full autonomy, both physical and psychological. By now her emancipation has brought her both economic and relational independence. It is no coincidence the growth of single women by choice, of divorces and their increasingly important roles in the labour market. Like the strong sex, the female gender knows how to live adventures and without any doubt can decide whether to deepen a sentimental relationship or stop at the first approaches.

But, one thing is certain, every type of woman loves to be the center of attention around which male interest revolves around. The “weak sex” loves to be courted. Desire must be nourished and must be born spontaneously to fully satisfy.

Deserve itis an invitation and an obligation to the men totally self-centered about their existences, to which they just looking for few annoyances and a lot of pleasure.

It does not matter if for a single night and for a continuous relationship, not feeling like a bargaining chip, a disposable product is essential. Even if only for a few hours.

Courtship is an art that must be tested, learned and practiced because in any kind of interpersonal relationship without the pleasure of discovery there cannot be any satisfaction. Because if we stop to think, the conquest of pleasure is the greatest of pleasures themselves.